Medulla Soft Technologies-Citywide Simulation Model

Traffic Simulation & Modelling

Creating smarter, safer cities with cutting-edge hybrid simulation technology.

"Medulla Soft leads India's smart mobility transformation through world-class simulation technology, combining global expertise with localized solutions to create congestion-free cities."

Featured in Urban Mobility Report 2023

Introduction

Bootstrap Themes

What is Traffic Simulation?

Traffic Simulation is the use of computer-based models to replicate and analyze the movement of vehicles, pedestrians, and other transport elements on road networks or within transport systems.

Why Use Traffic Simulation?

Forecast Congestion

Analyze traffic hotspots and avoid future bottlenecks.

Design Infrastructure

Plan smarter infrastructure with data-driven insights.

Improve Safety

Identify high-risk zones and improve traffic safety.

Key Features

  • Accurately replicates real-world traffic dynamics and behaviors
  • Enables data-driven evaluation of infrastructure and policy changes prior to implementation
  • Identifies congestion hotspots and provides actionable optimization strategies
  • Visualizes future scenarios, including emergencies and high-demand events
  • Assesses the impact of emerging smart mobility and transport technologies

Smart Urban Mobility Solutions

Combining global expertise with localized traffic management strategies

Global Urban Challenge

  • $1.4T annual global congestion cost
  • 68% population in cities by 2050 (UN)

Our Commitment

Capacity Built
15+ Years
Partnerships
20+ Global

City Decongestion Solutions

Advanced Traffic Simulation Technology

Problem Identification

  • Bottleneck detection
  • Traffic pattern analysis
  • Blackspot identification

Solution Evaluation

  • Dynamic performance testing
  • Option comparison
  • Cost-benefit analysis

Holistic Planning

  • Cross-area impact analysis
  • Displacement prevention
  • Zone coordination

Smart Investment

  • ITS infrastructure planning
  • Future-ready designs
  • ROI optimization
Pioneering Urban Simulation

Thane Municipal Corporation

Created India's First Full-City Traffic Model
  • Developed comprehensive simulation framework
  • Processed city-wide traffic patterns
  • Established baseline for Indian urban planning
1st
City-wide Model in India
100%
Urban Area Coverage
Global Hybrid Model

Delhi Traffic Revolution

Implemented Multi-Level Simulation

  • Integrated LiDAR mapping technology
  • Combined macro/meso/micro analysis
  • Automated bottleneck detection system

Infrastructure Analysis

2,000+

Intersections Optimized

  • Peak hour capacity increased
  • Signal timing improved

Safety Improvements

103

Blackspots Neutralized

  • 40% accident reduction
  • Pedestrian safety enhanced

Efficiency Gains

16,000km

Road Network Optimized

  • 30% travel time reduction
  • 25% lower emissions
National Infrastructure

Highway Network Optimization

Scientific Traffic Analysis

  • Dynamic flow modeling
  • Peak hour capacity planning
  • Emission impact forecasting

Documented Outcomes

30%
Faster Travel Times
25%
Accident Reduction
15%
Lower Emissions

Key Implementations

Bhumkar Chowk, Pune

500+ km highway optimized

Nashik-Khed Corridor

Interconnected network analysis

2
Major Projects Executed
500+
KM Upgraded